Motrin angers Mommy Bloggers over Babywearing AD
Motrin has been giving Moms a HUGE headache this weekend with their recent ad targeting “babywearing moms”. Mommy blogger took to the interwebs posting their comments on blogs, twitter, even making vlogs expressing their disgust with the recent ad.
“With regards to the recent Motrin advertisement, we have heard you.
On behalf of McNeil Consumer Healthcare and all of us who work on the Motrin Brand, please accept our sincere apology.
We have heard your concerns about the ad that was featured on our website. We are parents ourselves and we take feedback from moms very seriously.
We are in the process of removing this ad from all media. It will, unfortunately, take a bit of time to remove it from our magazine advertising, as it is on newstands and in distribution.
Thank you for your feedback. It’s very important to us.”
Sincerely,
Kathy Widmer
Vice President of Marketing
McNeil Consumer Healthcare
Thankfully all of this talk was not done in vain. Motrin has sent out a public apology for the ad and are pulling it from all media outlets. Next time, Motrin might want to partner up with us, mommy bloggers before another ugly episode occurs. Don’t believe that the fuss was that great? You might want to check out the #motrinmoms convo on twitter.
What do you think about the recent Motrin ad? Did you write about it on your blog too? Share your links in the comment section of this post, I want to hear what you’ve got to say about the issue.
Something About: The Domestic Diva
Heather started blogging back in 2004 as a way to document her first pregnancy. Now two kidlets later, she enjoys sharing a glimpse into a Diva's world via video blogs (vlogs) and a daily self-portrait challenge (via the 365 days Flickr group). She can be seen around the blogosphere in various online campaigns such as the Walmart Moms, Velveeta it! Kitchenistas, Lee Fit Ambassador, and her latest involvement with Tropicana as a Juicy Insider. To keep up to date with the Domestic Diva you can follow her on Twitter @thedomesticdiva or Fan us on Facebook.
I’m almost afraid to admit that, yeah, I did write about it on my blog. Apparently, the minute I did that I became slapped with the label “Overreacting Mommy Blogger Who Doesn’t Care About Important Issues.”
Have you seen the reaction of the people who think that anyone who was offended by it is overreacting? Geez.
Some people seem to think that the “Mommy blogging” community should pool this energy and power into something more important like world peace. Yeah, I guess all of these blog posts about it totally discredit or negate all of other posts by Mom bloggers about breast cancer, diabetes, poverty, etc.
Yeah, I thought the Motrin ad was stupid and offensive to varying degrees.
I blogged about it. I think it was a very ignorant and stupid move on their part..
You can read more of my thoughts here -
http://dreawd.blogspot.com/2008/11/i-think-motrin-may-regret-this-one.html