Motrin angers Mommy Bloggers over Babywearing AD
Motrin has been giving Moms a HUGE headache this weekend with their recent ad targeting “babywearing moms”. Mommy blogger took to the interwebs posting their comments on blogs, twitter, even making vlogs expressing their disgust with the recent ad.
“With regards to the recent Motrin advertisement, we have heard you.
On behalf of McNeil Consumer Healthcare and all of us who work on the Motrin Brand, please accept our sincere apology.
We have heard your concerns about the ad that was featured on our website. We are parents ourselves and we take feedback from moms very seriously.
We are in the process of removing this ad from all media. It will, unfortunately, take a bit of time to remove it from our magazine advertising, as it is on newstands and in distribution.
Thank you for your feedback. It’s very important to us.”
Sincerely,
Kathy Widmer
Vice President of Marketing
McNeil Consumer Healthcare
Thankfully all of this talk was not done in vain. Motrin has sent out a public apology for the ad and are pulling it from all media outlets. Next time, Motrin might want to partner up with us, mommy bloggers before another ugly episode occurs. Don’t believe that the fuss was that great? You might want to check out the #motrinmoms convo on twitter.
What do you think about the recent Motrin ad? Did you write about it on your blog too? Share your links in the comment section of this post, I want to hear what you’ve got to say about the issue.
I’m almost afraid to admit that, yeah, I did write about it on my blog. Apparently, the minute I did that I became slapped with the label “Overreacting Mommy Blogger Who Doesn’t Care About Important Issues.”
Have you seen the reaction of the people who think that anyone who was offended by it is overreacting? Geez.
Some people seem to think that the “Mommy blogging” community should pool this energy and power into something more important like world peace. Yeah, I guess all of these blog posts about it totally discredit or negate all of other posts by Mom bloggers about breast cancer, diabetes, poverty, etc.
Yeah, I thought the Motrin ad was stupid and offensive to varying degrees.
I blogged about it. I think it was a very ignorant and stupid move on their part..
You can read more of my thoughts here -
http://dreawd.blogspot.com/2008/11/i-think-motrin-may-regret-this-one.html
More parenting videos on JuiceBoxJungle
Visit Savvy Source Groups
365 {Diva} Days
Today’s photo is February inspired. It’s the month of love, filled with chocolate covered goodies.
Nom, nom, nom.
What is your favorite Valentine’s Day treat?
Walmart Elevenmoms
Visit Savvy Source Groups
This week in Momertainment:
Weather in my town has been crazy. For the longest time it seemed all the weather knew what to do was rain. All. The. Time. Then all of a sudden winter decided to show her head making it crazy cold here in the south.
With all of the crazy weather happenings lately, its only fitting that I recently received an advance copy of Cloudy with a Chance of Meatballs (Single-Disc Edition) to review. I remember seeing the previews for this movie when it first hit the theaters …
(No Comments)
In My Beauty Bag:
I was recently approached by a representative for Sheer Cover who wanted me to write a story about my experience with the brand on my blog. With the kit that they sent me, I got to work testing it out. I don’t mind being a guinea pig when it comes to makeup ^_^. Several weeks later, I’m ready to share my experience.
At first I must admit that Sheer Cover was a bit strange or foreign to me. I am not at all a new user of …
(8 Comments)
Get Fashioned {on a budget}:
If you search on twitter the hashtag: #TDDiva you will find a list of tweets that are related to my blog. #TDDiva is the hashtag I use whenever posting something blog related to twitter.
If one hasn’t already guessed it by now, I’m some what of a geek but in a totally cool way of course ^_^.
(2 Comments)
In the Archives
Topics of Discussion